General

Bovision AB respects your privacy and your right to have control over your personal data. Our guiding principles are simple: we are transparent about what data we collect and why, and we protect it.

In this policy, we describe what data we collect, for what purpose it is collected, how you can influence the processing of your data, and how to contact us. The policy applies when you use apps, websites, and services administered by Bovision. Bovision is the data controller and is responsible for ensuring that processing is carried out in accordance with applicable legislation.

Personal Data We Collect

Bovision primarily collects information directly from you as a customer (both user and advertiser). We register personal data in connection with:

Your visit to our websites and our app, including but not limited to traffic data, location data, weblogs, and other communication data, as well as, for example, IP address, device type, operating system, and browser.

Expressions of interest, where name, email address, company, phone number, and information entered in free-text fields are collected.

How We Use Collected Information

Bovision processes personal data primarily for the following purposes and for any additional purposes stated at the time of collection:

1. To fulfill orders for services via any of our platforms.

2. To provide good customer service, such as handling your inquiries, correcting inaccurate information, or sending information you have requested.

3. To administer customer profiles, conduct analyses, and carry out market research.

4. For system administration and to produce statistical data on our users’ behavior and patterns on an aggregated level (without identifying individual persons).

5. To develop, deliver, and improve our products and services through analysis of your behavior on our websites and in our app.

6. To provide relevant recommendations, offers, and customized services based on what you and others with similar behavioral patterns have shown interest in.

7. To develop the usability of our platforms and improve the user experience, including adapting the display of services to the device being used.

8. To send important messages, such as information about changes to our terms and policies.

9. To send relevant information and inspiration, such as newsletters. We are careful to ensure that such information is not intrusive. You can always opt out of these communications. (Legal basis: balancing of interests.)

Information That May Be Shared

We may share information with other companies that process data on our behalf in order for us to provide our services, such as analysis, distribution, or other services, and to maintain and apply our user and delivery terms. In all processing of personal data, high levels of security and confidentiality are observed.

Bovision only collaborates with partners that process personal data within the EU/EEA or with companies that maintain the same level of protection as within the EU/EEA, for example through relevant agreements.

In connection with an expression of interest, the information may be forwarded to a third party in order to fulfill the service request. Bovision stores the information for a maximum of four years; thereafter, it is automatically deleted.

About Cookies

(Information about cookies is provided on our platforms.)

Legal Basis, Storage and Erasure of Personal Data

When you provide information to Bovision, you consent to us registering and storing information about which services you use and processing the personal data provided for the stated purposes. As a legal basis for processing, Bovision may refer to compliance with policy documents and legitimate interest for the purposes stated above.

Processing is carried out in accordance with applicable legislation, which means that personal data is not retained longer than necessary in relation to the purposes. We store your personal data as long as you are a customer with us (i.e., as long as you have an active account). For marketing purposes, information older than four years is not used. This means that data is erased when it is no longer relevant or necessary for analysis or direct marketing for the purposes for which it was collected. Certain information may be retained longer if required by other legal obligations, such as accounting legislation. In all processing of personal data, high levels of security and confidentiality are maintained.

Your Rights and Choices

You have rights regarding your personal data and can influence what information is stored and how it is used. Bovision will, on its own initiative or at the customer’s request, correct information found to be inaccurate. You may at any time request that your data be deleted or that its use be restricted by contacting us (see “How to Contact Us”). If you believe your rights are not respected, you may contact Bovision or the Swedish Authority for Privacy Protection (Datainspektionen) at [email protected].

You may opt out of marketing communications at any time by clicking the unsubscribe link in the emails we send. You are also welcome to contact our customer service for assistance in opting out of our communications.

You may request information about what personal data is registered about you by submitting a written request for a so-called register extract from Bovision AB.

Links to Other Websites

If our website contains links to third-party websites or material published by third parties, these links are provided for informational purposes only. As Bovision has no control over the content, we are not responsible for its content or for any damages or losses that may arise from the use of such links.

How to Contact Us

For further information about personal data processing or if you have any questions, you are welcome to contact us:

Bovision AB

Kristinelundsgatan 3

411 37 Gothenburg

Email: [email protected]

This privacy policy applies as of 2018-05-22.