1. INTRODUCTION

These General Terms and Conditions (“Terms”) apply to the purchase of advertising or campaigns on bovision.com or other channels where Bovision displays advertising (the “Service”). The Service is provided by Bovision AB, company registration number 556389-3725 (“Bovision”), and is legally binding upon the party ordering the Service (the “Advertiser”).

Bovision reserves the right to amend the Terms from time to time. Such amendments shall enter into force when published on bovision.com.

2. THE SERVICE

The Service shall be provided and published at the time agreed upon between Bovision and the Advertiser.

3. THE ADVERTISER’S RESPONSIBILITY

The Advertiser undertakes to use the Service only in accordance with the Agreement and to stay updated on Bovision’s creative guidelines and material specifications.

If the advertising material does not meet the specified requirements, Bovision has the right, without penalty, to postpone delivery of the Service. In such case, Bovision shall initiate a dialogue with the Advertiser in order to enable publication as soon as possible. Regarding Bovision’s right to determine which material is ultimately published in Bovision’s channels – see Section 7.

The Advertiser shall not use the Service in a manner that risks overloading, disrupting, damaging, or impairing Bovision’s channels or websites.

The Advertiser warrants that marketing published through the Service does not violate any law, regulation, or authority decision, and shall in particular observe the provisions of the Swedish Marketing Act (2008:468) and its rules regarding advertising identification and sender identification. Furthermore, the Advertiser undertakes not to use the Service to carry out actions that are incompatible with applicable law, or to distribute or transmit information that may be perceived as inappropriate, offensive, threatening, or racist.

The Advertiser shall indemnify Bovision for any damage Bovision suffers (including, for the avoidance of doubt, legal costs, attorney fees, and administrative fines related to so-called contributory liability) in connection with the Advertiser’s breach of its obligations under this Section 3.

4. INTELLECTUAL PROPERTY RIGHTS

The Advertiser grants Bovision, companies within the same group as Bovision, and any subcontractors engaged by Bovision, the right to publish, use, and otherwise process advertising material provided in connection with the Service (including but not limited to trademarks, logos, and images), and to make it available in the manner required for Bovision to fulfill its obligations under the Agreement with respect to the Service. The Advertiser warrants that it holds the necessary licenses and approvals required for granting this right to Bovision.

With respect to images produced by Bovision in connection with Native campaigns, Bovision is responsible for ensuring that appropriate licenses are in place for publication of such images in the channels where Bovision publishes the campaign.

5. PERSONAL DATA

Bovision collects and stores personal data in accordance with our current Privacy Policy.

The Advertiser shall, to the greatest extent possible, avoid the use of personal data within the Service.

6. BOVISION’S LIABILITY

Bovision shall provide the Service in accordance with the Agreement.

All marketing and advertising involve certain factors and risks that may affect the outcome. As Bovision’s work is partly dependent on external factors, no guarantees are given that the desired results will be achieved.

In the event of a defect in the Service, the Advertiser shall immediately and no later than 48 hours from publication, notify Bovision of the defect. The complaint shall be made in writing and sent to [email protected]

or to the responsible contact person. Bovision shall, as soon as possible, take measures to remedy the defect. If the defect cannot be fully remedied, the Advertiser shall primarily be entitled to an extension of the campaign and, secondarily, to a price reduction corresponding reasonably to the defect.

Bovision is not liable for defects caused by advertising material provided by the Advertiser, or for errors or delays occurring in the transfer of advertising material from the Advertiser to Bovision, unless the defect is due to Bovision’s negligence.

Bovision’s liability under the Agreement is limited to direct damages only. Bovision shall never be liable for any form of indirect damage (such as, but not limited to, loss of profit), unless such damage or loss has been caused intentionally or through gross negligence. Bovision’s total liability shall in all circumstances be limited to the advertising fee paid by the Advertiser to Bovision under the Agreement.

7. PRICES AND PAYMENT

The Service is purchased at the price stated in the current price list, unless otherwise specifically agreed. Payment shall be made against invoice issued after the material has been published. Unless otherwise stated in the agreement or order confirmation, the invoice shall be paid within 30 days from the invoice date. In the event of late payment, default interest shall be charged in accordance with the Swedish Interest Act.

Any objection to an invoice shall be made as soon as possible and no later than 14 days from the invoice date. If the Advertiser has not objected within the prescribed time, the Advertiser’s right to dispute the invoice shall be forfeited.

8. EARLY TERMINATION

Bovision has the right to terminate the Agreement with immediate effect if the Advertiser breaches these Terms, applicable laws or regulations, industry practice or good morals, or otherwise acts in a way that risks damaging Bovision or its reputation.

9. FORCE MAJEURE

Bovision shall not be liable for failure to fulfill its obligations under this Agreement or for damage arising as a result of performance being prevented due to new legislation, new authority regulations, war or threat of war, rebellion, terrorism, sabotage, natural disasters, etc.

10. DISPUTES

Swedish law shall apply to Bovision’s advertising agreements.

Any disputes arising in connection with the advertising agreement shall primarily be resolved through dialogue. If a dispute regarding the application or interpretation of the advertising agreement, or related matters, cannot be resolved through dialogue and negotiation, the dispute shall be finally settled by arbitration administered by the Arbitration Institute of the Stockholm Chamber of Commerce, applying the Rules for Expedited Arbitration.

However, Bovision reserves the right to pursue standard debt collection claims before Swedish general courts.